Grand Opening: A national cell phone company was the opening of several new stores. They needed a low-cost, high-tech item to hand out to their customers and selected the Javalina Metallic Stylus Pen. They had each pen imprinted with their logo, website, and local store’s address. The stores gave the pens away to new customers and used them for signing their new cell phone contracts. The employees used the stylus portion of the pen to demonstrate the smart phone’s features. The customers liked the dual function pen and asked for more samples that could pass on to friends and family members. This broadened the reach of their marketing plan and enable them to reach even more potential customers.
